Kenyan Entrepreneur: The 30-Minute Starter Toolkit

Description

Kenyan Entrepreneur: The 30-Minute Starter Toolkit

Moses Ng’ang’a

An entrepreneurial revolution is taking place in Kenya, and not just in the tech space, but across industries. As a matter of fact, over 80% of all jobs in the country are in the micro, small and medium-sized enterprise (MSME) sector. However, most small businesses burn and crash in their early years, and some of the ones that survive don’t grow to big companies.

This book focuses on the simple but costly mistakes that entrepreneurs make when setting out for the first time. It identifies the basic areas that entrepreneurs need to pay attention to in order to establish a solid foundation for their ventures. It is both an instructional and reference guide and can be read in under 30 minutes.

Product Code: BUS2918
ISBN 9789966062918
Trim Size: 14 cm x 21 cm
Pages: 36
Territories: World
Published 2022